A person or business engaged in the sale of goods to consumers.

A merchant that sells goods directly to the public, bypassing wholesalers.

प्रत्यक्ष उपभोक्ताओं को सामान बेचने वाला व्यापारी

English Usage: The local retail merchant offers unique products that you can't find in large chains.

Hindi Usage: स्थानीय खुदरा व्यापारी अनोखे उत्पाद पेश करता है जिन्हें आप बड़े चेन में नहीं पा सकते।